When you start a business, think about your purpose for
providing this product or service. Why are you in business? This is the good
your business is giving to the world.
There are 3 unspoken “products” that successful businesses
sell. They develop customer relationships and customer loyalty. They are:
§
TRUST
§
CONVENIENCE
§
SAFETY
Directions: Brainstorm with a group or partner in
your class about the following question: What kind of business practices would
create trust, convenience, safety and feelings of positive emotions for
customers? Can you think of examples of businesses that use these practices?
Use the space below to take notes on your discussions.
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