In this chapter, you will
begin to define the type of business you want to start. You will decide what
product or service you will provide. By identifying the elements that go into
planning a start-up business, you will be able to focus on the work you need to
do to make your business dreams a reality.
Upon successful completion of
this chapter, you will be able to:
Clearly and effectively describe your business idea.
Create a business mission statement.
Use resources such as the public library to research your
business
idea.
Use tools to identify and research your customers.
Use tools to identify and research your business
competitors.
Conduct a product survey.
Calculate a price for your product or service.
Identify resources in the community that can help you
develop
your small business.
Describe legal issues small business owners face.
Describe location and zoning issues related to your
business.
Explain how to avoid financial trouble.
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